Campaign and ad-group structure
Organise objectives, flight dates and budget assumptions at campaign level, then separate messages and targeting requirements into ad groups.
SOLUTIONSOne campaign plan.
One campaign plan.
A place for every discipline.
Connect campaign structure, programmatic requirements and measurement decisions to the way your team works.
Advertisers & brands
Build a cross-channel campaign framework that connects the business brief to audience, creative and measurement choices.
Discuss your workflowProgrammatic and audience planning
Record prospecting and retargeting purposes, contextual requirements and frequency considerations. Document the lawful source and permitted uses of any proposed audience data.
Attribution and reporting
Define conversion events and the intended attribution window before launch. Distinguish attributed activity from incremental impact and record measurement gaps.
Agencies
Keep the client brief, media plan and reporting interpretation connected throughout campaign preparation.
Discuss your workflowA consistent planning framework
Separate client objectives, channel responsibilities and approval requirements. Keep campaign names, ad groups and placement records clear enough for handovers.
Creative operations
Map each creative concept to its format, destination and audience context. Track review status and note specifications that need confirmation with the delivery partner.
Client-ready reporting context
Organise report requests by campaign and period. Explain metric definitions, data sources and attribution assumptions so the client can assess what a result means.
Publishers & media owners
Give advertisers a clear planning view of placement environments and the requirements for campaign preparation.
Discuss your workflowPlacement and inventory context
Describe display, native and video formats, content categories and available placement information. Confirm inventory availability and buying terms separately.
Creative and suitability review
Document file specifications, destination requirements and category restrictions. Keep advertiser claims and content suitability questions visible before any proposed activation.
Delivery and reporting definitions
Agree how impressions, viewability or video completion would be defined and sourced. Identify reporting limitations and reconcile differences with the relevant media partner.
Retail media teams
Plan sponsored placements around shopping context while keeping audience permissions and measurement boundaries explicit.
Discuss your workflowSponsored campaign structure
Organise product, search and category placement plans around campaign objectives. Distinguish sponsored content and record product availability or destination checks.
Audience and creative relevance
Document the permitted purpose of retailer-provided segments and any restrictions on reuse. Match messages and formats to the shopping environment without exposing personal customer records.
Conversion and attribution design
Define the intended purchase event, attribution window and reporting level. Consider returns, overlapping exposure and offline measurement gaps before drawing conclusions.
Streaming & video teams
Coordinate connected television and online video planning without losing sight of the wider channel mix.
Discuss your workflowScreen-specific creative
Plan aspect ratios, duration, sound and destination options for each viewing environment. Keep creative versions associated with their intended placement records.
Programmatic delivery requirements
Document inventory context, geographic requirements and frequency considerations. Confirm device and household-level measurement capabilities with the chosen provider.
Video measurement in context
Review completion and delivery definitions alongside conversion objectives. Explain identity limitations and cross-device attribution assumptions rather than treating exposure as proof of a sale.
Plan with the right expectations.
The workspace supports campaign, ad-group, creative, audience, placement, conversion and report records. Saving a plan does not purchase inventory, serve an ad or start measurement. Live connections and additional services require an agreed scope.
Create your workspace